Mobile Texting Etiquette – Park Nicollet Example

I am currently a patient at Park Nicollet Health Care Services. Just recently, I got a reminder text of an upcoming appointment. I never gave them permission to send me mobile reminders, and only share my cell phone because, like many others, it’s my primary number.

I sent a tweet out about it:

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And they responded with the following two tweets:

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Personally, I think that companies should never contact you via text unless you have agreed to it (in a signed agreement) or opted in yourself. Also, they never told me how to unsubscribe in the initial text, should that be assumed? Should we also assume that opt in is a default? In Wisconsin, texting someone without their consent is in the “no-call law” I am curious to know how other people feel about the subject, and look forward to thoughts about it.

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